{"id":37001,"date":"2025-04-04T14:25:18","date_gmt":"2025-04-04T17:25:18","guid":{"rendered":"https:\/\/www.economicas.uba.ar\/posgrado\/?p=37001"},"modified":"2025-11-17T16:09:21","modified_gmt":"2025-11-17T19:09:21","slug":"dia-del-marketing-conoce-los-5-conceptos-que-usamos-a-diario","status":"publish","type":"post","link":"https:\/\/economicas.uba.ar\/posgrado\/dia-del-marketing-conoce-los-5-conceptos-que-usamos-a-diario\/","title":{"rendered":"D\u00eda del Marketing: conoc\u00e9 los 5 conceptos que usamos a diario"},"content":{"rendered":"\n<p>El 27 de mayo de 1965 se fund\u00f3 la Asociaci\u00f3n Argentina de Marketing (AAM). Por eso, en 1995, fue decretado el D\u00eda Nacional del Marketing en Argentina. En un nuevo aniversario de esta fecha, proponemos realizar un recorrido por aquellos t\u00e9rminos que surgieron dentro de la disciplina y que se incorporaron en nuestra rutina de todos los d\u00edas\u2b07\ufe0f<\/p>\n\n\n\n<p>\ud83c\udd94El <strong>branding<\/strong> es el proceso de construcci\u00f3n de la imagen y reconocimiento de una marca con el objetivo de crear una identidad \u00fanica, ya que cada imagen comunica.<\/p>\n\n\n\n<p>\ud83d\udc65 La<strong> segmentaci\u00f3n<\/strong> es el proceso de identificar en el mercado grupos homog\u00e9neos entre s\u00ed con caracter\u00edsticas, necesidades o comportamientos similares.<\/p>\n\n\n\n<p>\ud83e\udd1d\ud83c\udffbLa <strong>fidelizaci\u00f3n<\/strong> busca cuidar a los clientes o usuarios. Es la estrategia que pretende&nbsp;construir y mantener una relaci\u00f3n a largo plazo con su p\u00fablico. Se basa en la satisfacci\u00f3n del cliente a trav\u00e9s de una buena experiencia.<\/p>\n\n\n\n<p>\ud83d\udde3\ufe0fEl <strong>storytelling<\/strong> es el acto de contar una historia para generar conexi\u00f3n. Es la t\u00e9cnica que se propone&nbsp;comunicar la esencia de una marca, producto o servicio de una manera atractiva y emocional. Se concentra en humanizar la marca.<\/p>\n\n\n\n<p>\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbbLa&nbsp;<strong>experiencia del usuario (UX)<\/strong> se enfoca en c\u00f3mo se siente el otro. Es la percepci\u00f3n y respuesta de una persona al utilizar un producto o servicio, ya que una buena experiencia genera fidelizaci\u00f3n, aumenta la conversi\u00f3n y da satisfacci\u00f3n.<\/p>\n\n\n\n<p>\u00bfTe interesa obtener este perfil profesional?\ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbc\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbc<\/p>\n\n\n\n<p>Conoc\u00e9 <a href=\"https:\/\/www.economicas.uba.ar\/posgrado\/management-marketing\/\">aqu\u00ed<\/a> la oferta acad\u00e9mica del \u00e1rea tem\u00e1tica Management &amp; Marketing\ud83d\udcda<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color has-link-color wp-elements-52e4e5d4d05687502a68c44470c57234\"><strong>\u00a1Felicidades a todos los miembros de la #comunidadENAP que se desempe\u00f1an dentro de esta disciplina!<\/strong>\ud83d\udc4f\ud83c\udffb<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"slide-text-bg2\"><span>Descubr\u00ed nuestra \u00e1rea tem\u00e1tica Management &#038; Marketing<\/span><\/div>\n","protected":false},"author":3,"featured_media":37002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6],"tags":[246,281,344],"class_list":["post-37001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-news","tag-diadelmarketing","tag-marketing","tag-mktday2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00eda del Marketing: conoc\u00e9 los 5 conceptos que usamos a diario - Escuela de Negocios y Administraci\u00f3n P\u00fablica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economicas.uba.ar\/posgrado\/dia-del-marketing-conoce-los-5-conceptos-que-usamos-a-diario\/\" \/>\n<meta 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